Starting conditions
Identify the audience, inventory, team, timeline, platform constraints, and business or fundraising goal.
Campaign examples and evaluation guide
These representative project paths show the decisions involved in a launch. They are planning examples, not claims about a named customer or guaranteed campaign result.
A screenshot alone does not show whether the campaign was practical to operate.
Identify the audience, inventory, team, timeline, platform constraints, and business or fundraising goal.
Explain the ordering, payment, moderation, artwork, reporting, accessibility, and extension decisions.
Separate measured results from estimates, describe the measurement period, and disclose material limitations.
Use the same questions when reviewing a public example, planning your own campaign, or requesting a proposal.
Treat anonymous examples as planning patterns. A verified customer story should identify the organization with permission, distinguish facts from interpretation, and avoid promising that another campaign will produce the same result.
Share the audience, inventory, workflow, timeline, and success criteria. The next step can be a standard setup, migration review, extension selection, or bounded customization.